![]() ![]() Why? The design process is powerful because it can often close the gap between what a client thinks its customers want and what they actually need by putting the human beings they are trying to solve for at the center of their research. ![]() Design can provide quick solutions to crisis because it is creates a common language where different groups can meet. It is iterative, fast-moving, and collaborative. NextNav, another project the TM team worked on, is a great illustration of how design can create solutions for emergency response and help start-ups communicate their value to investors. NextNav is the creator of a GPS-like system used by police and fire departments called the Metropolitan Beacon System (MBS). Unlike GPS, MBS functions indoors and includes a Z axis (altitude) in addition to X (longitude) and Y (latitude) axes. TM was tasked with making the data as legible and useful as possible via a mobile app in high-stress situations. TM began the project by interviewing first responders up and down the chain of command and discovered that a key challenge in emergency situations is simply coordinating efforts between response units from different districts, each operating under its own commanders. In an office-tower fire, for instance, there could be firefighters from multiple units working together throughout the building. There was no easy way to share critical information such as how many firefighters are on a floor, which floors they are on, or their names. ![]()
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